Working alongside the Editor in chief and project manager, I lead the responsive web and UX design on It was our goal to evolve the brand and improve the sites reading experience based around all commercial specification.

Wireframing was used to establish the sites waterfall of content, which we used to map all commercial elements around.

From early 2013 when we launched the site to late 2014 the unique users grew from 250,000 to 3 million per month. We constantly monitored the user behaviour with heat maps and A/B testing.