Doodle Maths was seeking to make it’s teacher sign up form easier and clearer to use to increase conversions. We broke the process down into three simple steps and included questions to aid navigation of the form. Our aim was to reduce confusion regarding the reasons to and to whom should be signing up. Working with the team we achieved an industry leading user experience for encouraging sign ups. We achieved this through careful development of wireframing and sketches which we refined by continuous review. The design has been extremely well received in the education start up community.

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